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2020+ Consultation
Holborn Safety Scheme: New Diagonal Crossing and Widened Pavements
Additional Holborn Underground Station Entrance and Exit
Regeneration of Clerkenwell Green
Promotion of EC1 as London’s Design District
Midtown Cycle Vault
Proposed BEE Midtown Digital Information Kiosk
Public Water Fountain
Proposed Public Water Fountain
BEE WILD, Rooftop Pollination and Bio-Diversity Stations
West End Project
Bid Area Boundaries
Midtown continues to grow faster than London as a whole, outpacing commercial centres such as the West End, Victoria and London Bridge.

This growth isn’t a quick sprint driven by government investment, but lasting, sustainable growth that will drive our district into the future.

THE NUMBER OF BUSINESSES IN MIDTOWN HAS GROWN BY 35%

MIDTOWN IS NOW ONE OF THE LARGEST EMPLOYMENT AREAS IN LONDON, EQUAL to THE WEST END AND SECOND ONLY TO THE CITY OF LONDON

A QUARTER OF A MILLION PEOPLE LEAVE MIDTOWN'S UNDERGROUND STATIONS EVERY DAY

This growth is not coming at the expense of character or personality. EC1 and WC1 are unique because of their innate characteristics. Steeped in history with iconic new buildings, garden squares, cultural landmarks and multiple museums, both areas are home to global household brands, top creative industries, a distinctive hospitality offer and food and beverage outlets from many of the UK’s top talent.

25% OF THE CAPITAL'S JOBS IN FILM, TELEVISION AND MUSIC PRODUCTION ARE LOCATED IN MIDTOWN

WE HAVE A LARGER CREATIVE SECTOR THAN SHOREDITCH (BOTH IN ABSOLUTE NUMBERS AND AS A PERCENTAGE OF EMPLOYMENT), AND TECH IS NOW MIDTOWN'S FASTEST GROWING INDUSTRY

16 FIVE AND FOUR STAR HOTELS INCLUDING BOUTIQUE HOTELS AND THE SUPER-BRAND ROSEWOOD LONDON

Once a corridor between the West End and the City, Midtown is now the destination of choice for business. As London’s ‘front door’ moves east with the advent of Crossrail at Tottenham Court Road and Farringdon, EC1 And WC1 are fast becoming London’s best-connected postcodes.

BY 2021, 44% OF WORKING AGE LONDONERS WILL LIVE WITHIN 45 MINUTES OF FARRINGDON STATION. ALL OF LONDON'S 5 AIRPORTS WILL BE REACHABLE WITHIN 40 MINUTES

BEE Midtown
TERM 1
2005 - 2010
We were one of the first five Business Improvement Districts in the UK
TERM 2
2005 - 2010
Expansion east and west to claim Midtown as ‘the middle of town’
TERM 3
2005 - 2010
Farringdon & Clerkenwell BID established in 2016 as a natural extension of London’s central commercial zone
TERM 4
2005 - 2010
Evolving from a service-based organisation into a leadership body – a fourth term will see Midtown lead London for our Capital’s future

BEE Midtown leads on economic development and profile building in Midtown for businesses, by being their collective voice and offering solutions for hyper-local inner-city issues, because long term sustainable, commercial and social growth create competitive advantage for all.

We enable the collective voice of business to be represented, working with and adding value to the work of: Islington Council; Camden Council; The Mayor’s Office and agencies; Transport for London; and the Metropolitan Police.

Connectivity drives supply and demand. The pipeline for quality office accommodation and ground floor amenities supporting a vibrant day and night-time economy means that increasing numbers will commute to Midtown for work and leisure.

Creating Area-Wide Legacy:
Public Realm and Transport
Leading on Transport Upgrades Including the Second Procter Street Entrance for Holborn Station
Working with TfL to ensure Farringdon Station fully opens in 2020
Supporting the Diagonal Crossing at Holborn Junction
Enabling of Public Realm improvements
Supporting Regeneration plans for Clerkenwell Green
Establishing EC1 as ‘London’s Design District’

Midtown is a world-class business district, but it faces challenges associated with its growth. For the area to reach its potential, further investment is needed over the next 5 years to make sure the public realm and transport hubs can accommodate the increase in footfall and offer a seamless qualitative experience to support business.

Creating Capital -
Championing Midtown:

Sustainable and innovative solutions for business needs; impactful CSR initiatives and volunteering opportunities; area profile building through media coverage and publicity; B2B knowledge sharing and thought leadership; providing local insight and information; first-mover status and innovating with technology; impactful partnerships and collaborations.

Most businesses today are engaged in creating wider social value, whether via what used to be termed ‘philanthropy’ or through Corporate Social Responsibility (CSR) related programmes. There is a growing body of evidence linking commercial success with responsible and sustainable business. Our campaigns align themselves to these principles and deliver tangible results and return on investment.

Public Realm Strategies created for both EC1 and WC1
£9.5m investment achieved from TfL for public realm improvements in WC1
Upgraded pavements on New Oxford Street installed
Studies and reports created to support future growth
First Midtown stand to showcase EC1 and WC1 at the London Real Estate Forum
Promotion of and participation in the 2019 Clerkenwell Design Week
The Midtown Cycle Vault: a 24-hour cycle parking facility for 100 bikes, with 24/7 CCTV monitoring, shower and locker facilities
Evening Standard editorial, features and digital content worth £900,000 with a reach of 4.9M adults in London
Over 100,000 enquiries answered annually on street and at our information kiosk reducing 'pinch point' crowd congestion
By 2020 over 40,000 people will have participated in our Midtown area introduction and orientation walks – it’s an annual series including bespoke walks for local businesses
Air Quality monitoring as part of the Kings College service for London
Annual Midtown Big Ideas Exchange knowledge sharing and thought leadership programme
First mover status in creating a partnership with the UK Stakeholders for Sustainable Development (UKSSD)
Invited partner in the Evening Standard's Future London campaign, championing the reduction of single-use plastic in Midtown
Additional rooftop gardens and bee hives installed, supporting pollinators and bio-diversity
Creation of a Midtown inner-city pilot to support the genuine homeless and reduce organised crime
Creative businesses in Midtown entered our competition for the re-design of our information kiosk – an exhibition of shortlisted entries will be exhibited at the NLA in October
The My Midtown concierge service will launch Q4 2019 helping everyone get more out of being in the middle of town
Next Steps

The current environment is challenging, but we will not get lost in the politics of the moment. We have not reached our full potential and there is more to do in Midtown. We will achieve the best results as a business community and for the area by working together.

BEE Midtown has unparalleled local expertise and knowledge and our aim is to lead the district through another five years of growth.

We have big ambitions, and as a stakeholder-led organisation, your concerns and priorities are those of the most value to us. We will therefore be contacting all local businesses to discuss priorities for the future.

THE INFORMATION WE GATHER NOW WILL FORM THE BASIS OF A ‘MANIFESTO FOR MIDTOWN’ – OUR PLEDGES FOR 2020 – 2025 AND BEYOND. THIS WILL BE AVAILABLE FROM LATE AUTUMN ONWARDS AND WE WILL CONTINUE TO SEEK YOUR VIEWS THROUGHOUT THE PROCESS.

This is your opportunity to influence the next 5 years of our district’s growth and its commercial and environmental future.

What is a Business Improvement District?

BEE Midtown is two Business Improvement Districts (BID) representing over 400 businesses in EC1 and WC1. We were established to drive long term sustainable commercial and social growth.

A Business Improvement District is an organisation which represents individual businesses and their collective views and are governed by Boards with Directors from the local business community. BIDs are funded by an additional levy on business rates.

BIDs are elected by their constituent businesses, and usually undergo a re-election process every five years. We are now in the final year of our current term. We are therefore consulting with our business members to gather intelligence regarding priorities for the next term 2020 – 2025.

Rateable Value Threshold

Business members are businesses in premises on selected streets within a designated area with a rateable value reflecting the determined Threshold. Currently, BEE Midtown’s Rateable Value (RV) Threshold is £150,000 for Holborn, Bloomsbury, St Giles and £130,000 for Farringdon & Clerkenwell. This means that any business with an RV of £150K+ or £130K+ respectively, is a member and as such is eligible to pay the BID Levy. The RV Threshold for 2020 – 2025 will be determined as a result of the consultation process.

BID Levy Calculator

The BID levy on business rates paid by eligible businesses is calculated by a Multiplier. Currently, the Multiplier rate for all BEE Midtown businesses is 0.9%. This means that all eligible businesses pay an additional 0.9% of their business rates as the BID Levy. The Multiplier rate for 2020 – 2025 will be determined as a result of the consultation process.

Charity Cap

Local registered charities currently benefit from an 80% discount on their business rates. The BID Levy mirrors this arrangement, meaning it is only charged on the discounted rates figure (20%)