Midtown BID LEADS ECONOMIC DEVELOPMENT AND PROFILE BUILDING IN MIDTOWN FOR BUSINESSES, BY BEING THEIR COLLECTIVE VOICE AND OFFERING A RANGE OF SERVICES AND SOLUTIONS FOR HYPER-LOCAL INNER-CITY ISSUES, BECAUSE LONG TERM SUSTAINABLE, COMMERCIAL AND SOCIAL GROWTH CREATE COMPETITIVE ADVANTAGE FOR ALL.
Midtown is home to global household brands making history in London. These include Grange Hotels, Google, ITV, Le Cordon Bleu, LinkedIn, Mediacom, Mishcon de Reya, Publicis, Sodexo, Unilever, Warner Brothers and Zaha Hadid. Midtown BID is here to represent their collective interests, alongside the 400 other business members in our district.
I lead our Board of Directors made up of area-wide businesses.
Our Property Group includes EC1 and WC1 property developers and owners, such as Derwent London, LabTech and Helical Plc , all o f which have a significant investment in the area’s future. We track the economic marketplace of central London and we strive to deliver interventions to support the advancement of Midtown, as a centre of exceptional commercial and social growth.
The next five years provide an opportunity to build on this success. The opening of Crossrail will bring with it unrivalled connectivity - providing a driver for good growth, rising employment and a thriving commercial property market.
Once a ‘gateway’ between the West End and the City, Midtown is now the destination of choice for business in London. Here’s why…
We work in two ways: by influencing and directly delivering. By representing the collective voice of business, we drive area-wide public realm and infrastructure improvements; and we deliver a changing portfolio of relevant campaigns against big ticket business issues. We take pride in ‘first mover’ status; from creating a Land Use Study to support TfL’s upgrade plans for Holborn station, to establishing an exclusive relationship with the Evening Standard to build the profile of the area, and to lead on the reduction of single-use plastic for the Future London campaign. We are also the first business group to create a partnership with the UK Stakeholders for Sustainable Development (UKSSD) to bring the national benefits of membership to our business members at reduced cost.
Over the next 5 years, from 2020 to 2025, we will continue to drive area-wide public realm and transport infrastructure improvements; deliver a changing portfolio of campaigns to support sustainable business development; and, continually raise the profile and reputation of Midtown.
Businesses and consumers are at a tipping point when choosing with whom to work or collaborate, and who to buy from, talk about and promote. Organisations that deliver bold solutions for both business and society are pushing ahead. The message is clear. Business development is now inseparable from business purpose. Corporate performance excels when twinned with sustainable business practices.
January 2020. We have a decade to meet the 2030 agenda for the UN Sustainable Development Goals (SDGs). This is the time to move into a new era of action. Midtown BID is here to make it achievable.
With our track record in collaboration, campaigns, waste reduction and championing cultural change, Midtown BID will be recognised as London’s advocate for sustainable development. We will continue to broadcast Midtown’s compelling case as the capital’s leading commercial centre.
We are stakeholder-led. We represent the interests of over 400 businesses in Midtown: Holborn; Bloomsbury; St Giles; Farringdon; and Clerkenwell. We use information to drive long-term sustainable, commercial and social growth, evidenced across 3 areas:
We challenge convention and provoke new thinking. We excel at what we are best at:
We excel in partnerships and collaboration. By focusing on people, place and business, we create value wherever our members need it. We work by influencing and directly delivering. By representing the collective voice of business, we drive area-wide public realm and infrastructure improvements. And with a portfolio of campaigns we support business development and prosperity.
We support and collaborate with the agencies that run London: The Greater London Authority, Transport for London, the Metropolitan Police, Camden Council, Islington Council, associated agencies and community groups.
At the largest gathering of key decision-makers in the London property world, LREF 2019, we showcased Midtown as London’s destination of choice for business.
At the event, we launched a video illustrating Midtown’s growth and economic performance, and showcasing the area’s success. We will continue to ensure that Midtown is represented at this forum, and that our businesses have a voice as the future of London’s development, and that smart approaches to property are debated.
Midtown BID applies a holistic approach to preserving and expanding Clerkenwell while remaining true to its heritage. This is a core value for us which we are passionate about and have applied to The Old Sessions House and other properties. Their unique role provides a valuable connection between landlords, businesses and local authorities which creates a united force on retaining Clerkenwell’s character but also promoting development.
Despite Clerkenwell’s recent growth, we have a vision for creating even more facets to this established area which will be achieved partly by working together with Midtown BID and their collective.
The content we have generated together clearly resonates with our readers – for example, articles related to the campaigning project we have undertaken with Midtown BID to promote a plastic-free London have been viewed online more than 300,000 times. The Midtown ‘Big Ideas Exchange’ programme of events, articles and podcasts – focusing on issues relating to responsible business and sustainable development for the capital – has been hugely helpful in translating some of these big, existential challenges into projects that individual businesses and consumers can get behind.
We look forward to continuing our partnership for years to come as we collectively strive to deliver a future for London that is sustainable, responsible and purpose-driven.
The Midtown Big Ideas Exchange showcases B2B knowledge-sharing about the future of work – an annual series of events, interviews, podcasts, and thought leadership. Local business leaders share experience and information with other leaders in their fields across all industries, sectors and scales of operation. Pertinent topics are examined around talent management, workplace accommodation, supply chain management, and smart cities and infrastructure. Midtown is home to global and domestic leading brands – when brought together the power of many is formidable.
As one of the first business groups to commit to the Sustainable Development Goals in this way, we’re really optimistic about our relationship with Midtown BID in the future and what we can achieve together.
BEE Wild supports biodiversity in Midtown, with managed rooftop gardens, urban bee-keeping and innovative solutions for rainwater recycling, composting and insect habitats. BEE Wild is part of the B-Line for London, which maps the green infrastructure of London and supports the flight path of pollinators through the city. Host buildings and businesses support well-being at work by promoting volunteering, leading to increased employee retention. And we illustrate sustainability by producing a range of products that can be used by our businesses and visitors: including honey, wax wrap, fruit and salad leaves, and herbs.
Midtown BID is working hard to support and drive meaningful collective change for our members, backed by the strong belief that sustainable business drives success and benefits for all. Goals 8, 11, 12 and 17 have been identified as ones most critical for the BID area and we look forward to building on the momentum we have started with all of our stakeholders.
As architects and urban designers, we are constantly seeking opportunities to contribute positively to our built environment. Midtown BID’s commitment and enthusiasm for the Holborn Kiosk transformation project has offered a great opportunity to engage with London’s public realm, and allowed us the freedom to innovate, arriving at the best possible design solutions to meet their ambitious brief.
The kiosk has been designed to give space back to pedestrians at the entrance to Holborn station, while delivering information to support local businesses in the Midtown area. With a sustainable agenda at its core, the kiosk’s air quality monitor will provide valuable information. Planting within the canopy adds to Midtown BID’s green roof initiative which aims to grow on the network of green corridors within London.
The project fosters a collaborative approach to design and aims to align with Camden’s strong vision for Kingsway Gateway. By enriching our surroundings with stimulating and engaging street furniture such as this kiosk, we can begin to re-imagine our streetscape to speak of a more human scale.
Development and growth generate vibrancy. Midtown is evolving into a leading destination. Reputation builds profile and this creates value for everyone that connects here: employers, employees, residents, visitors, and tourists.
Midtown is home to key sectors with high per capita economic output. Midtown is a significant high-value employment area. Areas in London with single industry activity, such as the West End and the City, will struggle to adapt fast enough to changes in their markets. Once a ‘gateway’ between the West End and the City, Midtown is now Boom Town:
Midtown BID’s mission is to drive long-term sustainable commercial and social growth. By aligning corporate strategy with responsible and sustainable business practices, we can deliver more for businesses in Midtown, demonstrating leadership in our capital city.
Inclusive and sustainable economic growth drives progress. Midtown BID will drive the balance of economic development with social and environmental progress at a hyper-local level. Doing well and doing good creates advantage for all. We recognise the shift from philanthropy to Corporate Social Responsibility (CSR) and from Environmental, Social, and Governance policies (ESG) to the United Nations Sustainable Development Goals (SDGs). Enabling business development within the context of the SDGs is no longer a choice – it is a business imperative.
The SDGs are broad-based and interdependent providing a shared blueprint for prosperity. We will use 4 of the SDGs as the context for our work to 2025. At a granular and hyperlocal level these Goals address the fundamentals of business: people, place, and competitive advantage.
Midtown BID’s support for key transport and public realm projects, such as the Holborn Safety Scheme, is ensuring that WC1 excels as a leading central London district for all those who work and live here. We are planning further investment in the area and collaboration with Midtown BID is critical to supporting further growth, creating new jobs, and securing a vibrant high-performing area for the long-term.
2020 – 2025 will see Midtown excel for London in terms of economic and social capital creation. Midtown BID will lead through action that delivers tangible outcomes.
By representing the collective voice of business, we will secure further legacy projects:
We will always be a first mover and continue to win awards:
Delivery that makes a difference to the fundamentals of work – people, place, and business practices, within the broader context of the SDGs:
A Business Improvement District (BID) is an organisation that represents individual businesses within a defined geographical area and their collective views. BIDs are funded by an additional levy on business rates payable by all eligible organisations. BIDs are elected by their constituent businesses, and undergo a re-election process every five years.
In 2019 we have undertaken extensive consultation:
|Year 1||Year 2||Year 3||Year 4||Year 5||%|
HOLBORN, BLOOMSBURY, ST GILES
|Levy @ 0.8%||1,944,886||1,999,086||2,017,694||2,036,489||2,055,471|
|less Charities @ 80% relief||138,214||138,214||138,214||138,214||138,214|
|Campaigns and Services||542,000||558,000||564,000||570,000||576,000||30|
|"Public Realm and|
|Marketing and Communications"||542,000||558,000||564,000||570,000||576,000||30|
|Management & Overheads||180,000||186,000||188,000||190,000||190,000||10|
|Year 1||Year 2||Year 3||Year 4||Year 5||%|
FARRINGDON & CLERKENWELL
|Levy @ 0.8%||510,976||536,525||552,621||563,673||574,947|
|less Charities @ 80% relief||37,494||37,494||37,494||37,494||37,494|
|Campaigns and Services||141,000||150,000||155,000||159,000||162,000||30|
|"Public Realm and|
|Marketing and Communications"||141,000||150,000||155,000||159,000||162,000||30|
|Management & Overheads||47,000||49,000||50,000||50,000||50,000||10|
To reflect the 2017 cost increases to Business Rates, we have reduced the BID Levy calculator percentage to 0.8%.
The year on year rise in income reflects the estimated growth pipeline of refurbished/new commercial space in each BID area. It is less likely there will be an increase in charities so this figure remains static .
An annual inflation rate of 2% may be applied, at the discretion of the Board of Directors.
Indicative Levy Collection Charges are forecast at current industry levels, equivalent to £35/unit (hereditament).
Management and Overheads are budgeted at c.10% of total annual expenditure.
The company holds c.£500,000 of ring-fenced funds to enable closure and support annual cash flow.
All additional income is either ‘in kind’, for example £9.5m Liveable Neighbourhoods funding for Holborn public realm and transport improvements, or through monetising our product IP such as My Midtown. All ‘additional income’ will be accounted for on an annual basis.