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MIDTOWN EVENT HEARS HOW BUSINESSES IN LONDON ARE EMBRACING THE CIRCULAR ECONOMY
31st October, 2019

Growth at all costs and short-term thinking are losing favour with business owners, replaced by a focus on innovative and long-term solutions to the world’s greatest challenges. That was one of the key takeaways of the second event in BEE Midtown’s four-part series about sustainable business and development, titled “Re-imagining Capital: Defining Value in a Circular Economy”, which drew a capacity audience to the Goldsmiths’ Centre in Farringdon, London on Wednesday, October 30th 2019. READ MORE

The event was linked to the 12th of the UN’s Sustainable Development Goals (SDGs), related to responsible consumption and production. 

It considered how and why businesses are embracing the concept of the circular economy and the impact this shift is having on suppliers, employees and customers.  

Speaking at the event were Jess Ainley of Clerkenwell-based organic baby food company Little Freddie, which has implemented a “Big Green Plan” designed to reduce its environmental impact; Anita Longley of the Holborn-based Institute of Corporate Responsibility and Sustainability (ICRS), a professional body for corporate responsibility and sustainability practitioners; and Dr David Greenfield of the Circular Economy Club (CEC), the London organiser for an international network of circular economy professionals and organisations.  

The discussion was moderated by the business journalist and broadcaster Michael Wilson. Mr Wilson, a former Sky News presenter, is also the host of the newly launched Midtown Big Ideas Exchange podcast series, which is also linked to the SDGs and can be accessed here

Concluding the event, Emily Auckland of the UK Stakeholders for Sustainable Development (UKSSD), a network of more than 100 organisations, highlighted the UKSSD’s recently announced partnership with BEE Midtown. Under the agreement, BEE Midtown and the UKSSD will design collaborative programmes to enable member businesses to work together to develop solutions and accelerate progress on the SDGs in Midtown and beyond. In addition, members of BEE Midtown will be given access to tailored guidance and support and gain access to UKSSD’s national programmes. For more information, click here.  

The agreement between BEE Midtown and UKSSD comes amid a structural shift in business patterns, with profit and social purpose combining to drive innovation and growth in Midtown and across the capital, a key theme of the event.  

The media partner for the Midtown Big Ideas Exchange is the London Evening Standard.  

The third event in the series will focus on diversity and inclusion, linked to the 10th of the SDGs, “Reduced Inequalities”. The event, titled “Discriminating: Is Diversity the Mother of All Creativity?”, will be held at the University of the Arts, 272 High Holborn, London WC1V 7EY on Wednesday, November 27th. For more information and to register for the event, click here