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THE DRUM ONLINE MEDIA AWARDS 2020
21st May, 2020

THE DRUM ONLINE MEDIA AWARDS 2020

We are delighted to celebrate the ESI Media / Evening Standard, FUTURE LONDON campaign – in partnership with Midtown BID, Babylon, Edwardian Hotels, Google Digital Garage, Source London and Uber – being Highly Commended in the ‘Best Commercial Innovation Category’.

Midtown BID joined the campaign to make sure our city remains the best place in the world, and one that chooses sustainable sources over plastic. Future London is a two-year campaign launched in 2018, that focusses on tackling five issues:

  • Clean Air Project: practical steps to turn our city ‘green’
  • Health Project: combining technology and AI to improve patient care
  • Skills Project: free digital skills training for every Londoner
  • Culture City Project: celebrating our iconic city and inspiring visitors to do the same
  • Plastic-Free Project: making Midtown a beacon of sustainability

MIDTOWN PLASTIC-FREE PROJECT

The Midtown Plastic-Free Project allows the private sector the power to create a legacy and improve our community through social responsibility.

Londoners consume more plastic bottled water per person than anywhere else in England: on average more than 3 plastic water bottles every week — a startling 175 bottles every year per person.

London’s recycling rate is below the national average and has stagnated over the past 5 years. London burns over half of its waste for energy: over 2 million tonnes of waste are incinerated each year, and this amount has more than doubled in the past decade.

Organic waste or recyclable materials are unnecessarily going to incineration — including materials such as plastic, that are potentially hazardous to health when burnt. Once these materials are burnt, they are lost and can’t be used within a circular economy.

The Midtown BID are leading where others will follow, as a beacon of sustainability across the city.