15th April, 2020

Midtown BID are proud to support our Board Member,Tony Matharu, on his initiative Here to Help London: the charitable response of independent businesses to the COVID-19 crisis.

Established solely to assist key workers and the wider community during the pandemic, Here to Help London is a collaborative partnership service.

Co-sponsored by Handsfree Group, Blue Orchid Hotels, Integrity International Group and Global Hospitality Services. Here to Help Londonhas already assisted London’s key NHS workers and others in the following ways:

Reflecting on the progress of the initiative, Tony stated: “Some three weeks ago, although it seems much longer, and mindful of government advice and directions, I resolved to do whatever I could to assist the London community and specifically London’s essential workers.

  • Provided safe and independent living accommodation
  • Food provision and delivery
  • 24-7 helpline
  • Soap and hand lotion distribution
  • Preparation of free pancakes for Easter to be delivered to central London hospitals
  • Online tutorials and virtual debates
  • Book delivery
  • Online therapy and well-being support

To date, I am pleased to report that we have already provided over 3,500 room nights, and over 20,000 meals to NHS service providers, key workers, local authority referrals, specialist COVID-19 contractors, those in search of supported self-isolation, together with foreign nationals left stranded due to travel restrictions.

I am an advocate of London as the best place in which to live, work, visit and invest. London’s proven resilience, its unrivalled talent pool and public-spirited community enable it to overcome difficulties and challenges, as it has in the past, and I am confident it will continue to do so in the difficult times ahead.”

Here to Help London’s network of partners has grown rapidly, enabling a continuous increase in the range and number of services which now includes those provided by partners such as Samaritans, Westminster City Council, JUNIUS, Academy of Ideas, Cento Alla Torre, Signature Brew, Optimiser, Stay Home for a While, and various London Business Improvement Districts to name a few.

Tony added: “The Here to Help Londoninitiative has only been possible because of the passionate and community focused volunteers and partners, to whom I extend my sincere thanks, and those others of my team who have enabled the idea to germinate, develop and respond as the coronavirus challenges have evolved.”

Find out more at heretohelplondon.com